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Research reports

Qualitative research on Elseve balsam & volume shampoo

L'Oreal is launching a new range of shampoos.At the time of the research, Elseve Balsam Beautyshampoo was currently advertising on-air and theElseve Balsam Volume Shampoo was launchedSeptember/October 1977. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Qualitative research on Elseve balsam & volume shampoo. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-elseve-balsam-volume-shampoo


Research reports

Qualitative research into the shampoo market

Beecham market two non-medicated or 'cosmetic'shampoo ranges, namely Silvikrin and Bristows.The Silvikrin range was relaunched in September1976 on a platform of natural ingredients and withchanges in packaging, formulation and advertising.Since...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research into the shampoo market. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-shampoo-market


Research reports

Qualitative research into Project Omega

Elida Gibbs is interested in developing a possible newbrand of perfume and have available four possible 'concepts'. These take the form of animatic commercialswith voice-over, packs, and names.The specific objectives of the research were:1. To assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Qualitative research into Project Omega. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-project-omega


Research reports

Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.

Elida Gibbs is preparing to introduce a new facecleansing lotion with the Pears brand name during 1977.Development of the product and preliminary fragrancetesting have already taken place and research was requiredin order to help position the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/research-report-on-concepts-for-a-new-facial-cleanser-on-behalf-of-elida-gibbs-ltd-


Research reports

Qualitative research into project Samba

A new product development company has developed the idea of afragrance range called Samba. The range will be centered on anaerosol fragrance and may be extended into other toiletryareas. It is targeted toappeal to 16 - 24-year-old girls and currently...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into project Samba. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-project-samba


Research reports

Grecian lotion and Restoria postal product test

In seeking applicants by means of a "coupon-ed"advertisement to test five variants of Greciah 2000,a surplus of applications was received. It was decidedto use a proportion of these to test Grecian 2000Lotion against its main United Kingdom...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Grecian lotion and Restoria postal product test. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/grecian-lotion-and-restoria-postal-product-test


Research reports

Qualitative on new fragrance concept for Yardley

The objectives of the research reported here were to determine which of the eight concepts available hadthe widest appeal for women within the requirements ofexclusivity end sophistication.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative on new fragrance concept for Yardley. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-on-new-fragrance-concept-for-yardley


Research reports

Qualitative research on 'incident' commercial

'Incident' is a new fragrance for women, designed to appealprimarily to:Single girls aged 17-22 years who regularly use a fragrance duringthe daytime.A secondary target is all women aged 15-35 years who use afragrance regularly during the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on 'incident' commercial . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-incident-commercial-


Research reports

Qualitative research on a third Hai Karate fragrance advertising

It is intended to launch a third Hai Karate fragrance nextyear as a tactical measure to recreate and reinforceinterest in the brand. It is known that people 'go through'Hai Karate as a gift and a new fragrance may be a way ofencouraging them to 'look...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research on a third Hai Karate fragrance advertising. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-third-hai-karate-fragrance-advertising